ROI Calculator

What are slow replies actually costing you?

Plug in your numbers. See the monthly revenue leak from missed leads, which Kazozo plan fits your volume, and what your all-in cost looks like — including any overage.

Your business

Website chats + missed calls that leave a message + form submissions handed off to an agent.
An AI response is one reply the agent generates. Most chat conversations use 4–8; voicebot calls use 3–5; short FAQ lookups use 1–2.
Revenue from a typical won customer over their first engagement.
$
Leads you answer within 5 minutes convert at this rate. Industry benchmarks land around 20–35%.
%
After-hours, busy periods, voicemails that go stale. For most SMBs this is 30–60%.
%

Your monthly result

Revenue leaking to slow response
$47,250
Missed conversations × recoverable × close rate × deal value
AI responses / month you'll use
2,000
400 conversations × 5 responses each
Recommended plan + all-in cost
Growth — $499
Right-sized for your usage
Estimated net return
$46,751
Recovered revenue minus all-in Kazozo cost

How each plan stacks up at your volume

Base plan + metered overage for any AI responses above your included allowance. The recommended plan minimizes all-in cost for your usage.

Starter

500 AI responses / month included
$249all-in

Growth

2,000 AI responses / month included
$499all-in

Pro

6,000 AI responses / month included
$999all-in

How this is calculated

Leak = monthly conversations × missed % × 70% recoverable × close rate × deal value. We assume ~70% of missed leads are recoverable by an always-on agent; the rest fail for reasons no tool can fix (wrong number, tire-kickers, etc.). Treat the leak number as an upper bound of recoverable revenue — real-world results depend on your traffic quality and sales process.

AI response usage = conversations × responses per conversation. Each plan includes a response allowance; anything over bills at that plan's per-response rate (Starter $0.40, Growth $0.30, Pro $0.22).

Recommended plan is the plan with the lowest all-in cost (base + overage) for your usage level. Voice Agent is a separate add-on at $1.10 per answered call.

Why the 5-minute window matters

The longer a lead waits, the more the conversion curve collapses. It's the single highest-leverage thing most SMBs can fix.

5 min → 30 min

Conversion rates drop by roughly 10× when response time stretches past the first half hour. After-hours leads often wait until morning — if they're followed up at all.

Your team can't be on at 2am

But your competitors' AI can. Every lead that hits your site outside business hours is effectively gone unless something picks it up in the moment.

Qualification beats speed alone

Speed without qualification just means faster noise. Kazozo's Lead Qualifier agent asks the right questions, scores the lead, and hands you only the ones worth your time.

Want your real number in a 20-minute walk-through?

We'll plug your website into Kazozo and show you exactly what would happen when a lead hit it tonight at 11:30pm.

Book a demo → See the 11 agents